The Assembly

The Brief

The business shelf's professional invitation: no ribbon, no neon, no confetti — a departure board. It opens on a blank board in a dark lobby; one tap sends the flaps rattling through the alphabet until they settle, left to right, on your event's name, the status light turns green on 'registration open', and the board lifts away. Inside it is white paper, graphite type and a single cobalt accent: the name on flaps again, then the three facts a delegate actually needs — dates, doors, venue — in labelled cells, and a row of figures that count up as they arrive (days, sessions, seats). The programme is the heart of it: sessions grouped by day with a cobalt rail running down the whole agenda that fills as you scroll through it, so you can see how far into the two days you've read. Then the delegate pass — what one registration covers, printed as a badge with a punched lanyard slot — a venue strip that pans sideways as the page scrolls down, how to get there, and a registration form that holds seats rather than a party RSVP. Made for conferences, corporate days, seminars and exhibition stands, and bilingual: in Arabic the board flips whole words rather than letters, because Arabic letters must not be split.

what's included